Sports & Media
Real-time data, vision, and language models for the sports industry.
Applied AI for sports rights-holders, leagues, broadcasters, and clubs. Real-time match intelligence, broadcast augmentation, athlete-performance models, and fan-engagement platforms.
Sector challenges
Sub-second latency requirements for live broadcast augmentation.
Vision and event-stream data fused with structured statistics.
Fan-engagement platforms that scale from zero to millions in 90 minutes.
Rights and licensing constraints on what can be shown, where, and to whom.
How we apply our capabilities
Sports Data AI analysis
Real-time match intelligence: event detection, narrative briefs, anomaly alerts.
AI Automation & AgentsBroadcast augmentation
Vision-model overlays, automatic highlight reels, multi-language commentary.
AI Automation & AgentsFan-engagement platforms
Edge-rendered web and mobile apps engineered to survive matchday traffic spikes.
Web ApplicationsAthlete and tactical analytics
Performance models built on top of biometric, video, and event-stream data.
RAG & LLM EngineeringCase studies
Case studies in Sports & Media
Anonymised. The architectures and outcomes are what we can speak to publicly.
White-label sportsbook and iGaming platform on AWS Serverless
Our largest system: a multi-tenant white-label platform that gives operators a complete sportsbook and casino business, with player account management, CRM, affiliate management, and bonusing built in, running entirely on AWS Serverless with AI-operated DevOps.
Real-time match intelligence on live sports data
Real-time event detection and narrative briefs across a live match feed, fusing vision models, structured event data, and language models.
Market intelligence agents for sports and media operators
Multi-agent system deployed across several UK sports and media operators, monitoring news, rights announcements, competitor activity, and fixture and audience data to generate explainable signals for commercial and editorial teams.
Regulatory and compliance framing
- Broadcast and rights compliance for live events
- Data-protection obligations for athlete biometric data
- UK Gambling Commission (UKGC) licence conditions for sportsbook and iGaming operators
Insights
Related insights
Field notes from engineering practice in this sector.
Sub-second AI on live sports data: what the latency budget actually buys
Broadcast overlays and live briefs have to land while the moment is still on screen. That budget rules out most hosted model round-trips and forces a specific architecture: streaming ingest, compact models at the edge, and frontier models reserved for what can wait.
Read articleBuilding production RAG on local LLMs
What it actually takes to run retrieval-augmented generation on open-source models inside your own estate: model selection, hardware sizing, retrieval design, evaluation, and the operational practices that keep it honest.
Read articleAI cost optimisation for cloud workloads: an agent-led approach
Cloud cost growth keeps outpacing engineering capacity to manage it. Agentic FinOps closes the gap by combining recommendation agents, guarded execution, and the chat-ops loops engineers actually use.
Read articleBuilding in sports & media? Let's talk.
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