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Real-time match intelligence on live sports data

Sports & Media · A sports and media operator

Real-time event detection and narrative briefs across a live match feed, fusing vision models, structured event data, and language models.

The problem

  • Manual production teams could not keep pace with the volume of moments worth flagging across concurrent fixtures.
  • Existing tooling treated video, event-stream data, and statistics as separate worlds with no unified narrative.
  • Latency budgets for broadcast overlays were sub-second, far below what hosted LLM round-trips could meet.

The architecture

  • Streaming ingest of event-stream feeds and frame-level vision-model outputs into a low-latency event bus.
  • Edge-deployed compact language models for narrative generation, with hosted frontier models reserved for higher-stakes briefs.
  • Evaluation harness scoring briefs against a panel of senior editors before any model change reaches production.
KafkaVision TransformersLlamaOpenAIRedis StreamsKubernetes

The outcome

  • Production teams could focus on storytelling instead of monitoring; the system surfaced moments they would otherwise have missed.
  • Multiple language outputs ran in parallel without expanding the editorial team.

Services drawn on

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