This website at nexustheory.com, including any subdomains (the Site), is operated by NexusTheory (we, us or our). We are a digital transformation consultancy headquartered in Dubai, United Arab Emirates, with an office in London, United Kingdom.

These terms of service (the Terms) apply to anyone who accesses or uses the Site, whether as a visitor, a prospective client, a client, a supplier, a candidate or in any other capacity. By using the Site you confirm that you accept these Terms and agree to comply with them. If you do not agree, you must not use the Site.

Our Privacy Policy explains how we handle personal data collected through the Site and in the course of our business. It forms part of these Terms.

We recommend that you save or print a copy of these Terms for future reference. We may revise them from time to time, as described in Changes to these Terms.

The Site describes the solution architecture, design, engineering, cloud and applied-AI services we offer. Descriptions of services, engagement models, indicative timelines and outcomes are provided for general information. They are not an offer capable of acceptance and do not commit us to provide any service on any particular terms.

Any consulting, design, engineering or managed-service work we deliver is governed exclusively by a separate written agreement between you (or your organisation) and us, such as a master services agreement, statement of work, accepted proposal or purchase order (an Engagement Agreement). If there is any conflict between these Terms and an Engagement Agreement, the Engagement Agreement prevails in relation to the services it covers.

Nothing on the Site creates a client, partnership, agency or employment relationship between you and us. A relationship of that kind exists only once an Engagement Agreement has been signed by both parties.

You may access, browse and read the Site, download or print extracts for your own personal or internal business reference, and share links to pages on the Site, provided that you comply with these Terms.

You must not:

• use the Site in any way that breaches applicable law or regulation, or that is fraudulent, harmful or malicious;
• copy, reproduce, republish, scrape, crawl, mirror or otherwise extract content from the Site by automated means, other than through the normal indexing activities of public search engines;
• use content from the Site to train, fine-tune or evaluate a machine-learning model without our prior written consent;
• attempt to gain unauthorised access to the Site, the servers on which it is hosted or any connected system, or probe, scan or test the vulnerability of the Site without our written authorisation;
• knowingly introduce viruses, malware or other harmful material, or take any action that could disable, overburden or impair the Site;
• use the contact form or any email address published on the Site to send unsolicited commercial communications, bulk messages, or content that is unlawful, defamatory or abusive;
• impersonate us, our staff or any other person, or misrepresent your affiliation with any organisation; or
• remove or obscure any copyright, trademark or other proprietary notice on the Site.

We may restrict, suspend or terminate your access to all or part of the Site, without notice, if we reasonably believe you have breached these Terms. Where a breach may amount to a criminal offence, including under the UAE cybercrime law (Federal Decree-Law No. 34 of 2021), the UK Computer Misuse Act 1990 or equivalent legislation elsewhere, we may report it to the relevant authorities and cooperate with them, including by disclosing your identity.

You may contact us through the contact form, by email or by telephone. When you do, you confirm that the information you provide is accurate and that you are authorised to share it with us, including where it relates to your employer or to another person.

Submitting an enquiry does not create an Engagement Agreement or oblige us to respond, to provide a proposal or to take on any work. We aim to respond to genuine business enquiries promptly, and we will tell you if we do not think we are the right partner for a piece of work.

Personal data you provide through the contact form or by other means is handled in accordance with our Privacy Policy.

We are the owner or licensee of all intellectual property rights in the Site and in the material published on it, including text, case studies, insights, illustrations, diagrams, photographs, video, logos, page designs, source code, and the selection and arrangement of the Site. Those works are protected by copyright, database right, trademark and other laws in the United Arab Emirates, the United Kingdom and internationally. All such rights are reserved.

You may print or download extracts from the Site for your own personal or internal business reference, and you may draw the attention of colleagues to content on the Site. You must not modify any copy you have made, use any illustration, diagram, photograph or video separately from its accompanying text, or remove our status as the author of content. You must not use any part of the Site for commercial purposes, including in your own marketing or tender materials, without a licence from us.

NexusTheory and the NexusTheory logo are our trademarks. Names of third-party products, services and organisations that appear on the Site, including cloud providers, AI-model providers and software vendors, are the trademarks of their respective owners. Their appearance describes the technology we work with and does not imply any endorsement of us by them, or of them by us.

Ownership of intellectual property created during a client engagement is determined by the relevant Engagement Agreement, not by these Terms. Our default position is described on our About page and is confirmed in writing for every engagement.

Content on the Site, including insights, reference architectures, technology comparisons and engagement descriptions, is provided for general information only. It is not intended to constitute professional, technical, legal, regulatory, financial or security advice on which you should rely, and it does not take account of your organisation's specific circumstances. You should obtain professional or specialist advice before taking, or refraining from, any action on the basis of content on the Site.

Our case studies are anonymised, with client identities and certain details redacted to protect confidentiality. The metrics and outcomes they describe relate to specific engagements delivered in specific circumstances. They are not a promise or guarantee of the results that any other engagement will achieve.

We take reasonable care to keep the Site accurate and up to date, but we make no representation, warranty or guarantee, express or implied, that content on the Site is accurate, complete or current. Content may be out of date at any given time, and we are under no obligation to update it. Figures, timelines and technology assessments reflect our view at the time of publication.

The Site contains links to third-party websites and resources, including social-media platforms, the websites of technology providers and published standards. Those links are provided for your information only. We have no control over the content of third-party sites and accept no responsibility for them or for any loss or damage that may arise from your use of them. A link does not imply that we endorse the linked site or that its operator endorses us.

Our profiles on LinkedIn, X and YouTube are governed by the terms and privacy policies of those platforms, in addition to these Terms where they apply.

You may link to any page on the Site, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists, and you must not frame the Site on any other website. We reserve the right to withdraw linking permission without notice.

The Site is made available free of charge. We do not guarantee that it, or any content on it, will always be available or uninterrupted, and we may suspend, withdraw, discontinue or change all or any part of the Site without notice. We will not be liable to you if, for any reason, the Site is unavailable at any time or for any period.

We do not guarantee that the Site will be secure or free from bugs or viruses. You are responsible for configuring your own information technology, computer programs and platform in order to access the Site, and you should use your own virus-protection software.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law.

To the extent permitted by law, we exclude all conditions, warranties, representations and other terms that might otherwise be implied into these Terms or apply to the Site or its content, including implied terms of satisfactory quality, fitness for a particular purpose and non-infringement.

If you are a business user, we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if foreseeable, arising under or in connection with your use of, or inability to use, the Site, or your use of or reliance on any content on it. In particular, we will not be liable for loss of profits, sales, business or revenue; business interruption; loss of anticipated savings; loss of business opportunity, goodwill or reputation; loss of or damage to data; or any indirect or consequential loss. Without prejudice to the foregoing, our total aggregate liability to you arising out of or in connection with the Site in any twelve-month period shall not exceed five hundred UAE dirhams (AED 500), or the equivalent in your local currency.

If you are a consumer, please note that the Site is intended for business use, and we do not accept liability for any loss of profit, loss of business, business interruption or loss of business opportunity. Nothing in these Terms affects your statutory rights as a consumer.

Our liability in relation to any services we deliver is governed exclusively by the relevant Engagement Agreement.

We process personal data in accordance with our Privacy Policy, which explains what we collect, why we collect it, who we share it with, how long we keep it and the rights you have under the UK GDPR, the EU GDPR and the UAE Personal Data Protection Law. By using the Site you acknowledge that you have read the Privacy Policy.

Where we process personal data on behalf of a client in the course of an engagement, we do so as a processor under the terms of the relevant Engagement Agreement and any associated data-processing agreement, not under these Terms.

• Entire agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and us in relation to your use of the Site. They do not affect any Engagement Agreement.
• Severability. If any provision of these Terms is found by a court or competent authority to be invalid or unenforceable, that provision will be treated as deleted to the extent required, and the remaining provisions will continue in full force and effect.
• No waiver. If we do not insist that you perform any of your obligations under these Terms, or if we delay in enforcing our rights against you, that does not mean we have waived those rights or that you do not have to comply with those obligations.
• Third-party rights. Nobody other than you and us has any right to enforce any of these Terms.
• Assignment. We may transfer our rights and obligations under these Terms to another organisation, including in connection with a reorganisation or sale of our business. You may not transfer your rights or obligations under these Terms without our written consent.

We may revise these Terms at any time by updating this page. The dates at the top of the page show when the Terms took effect and when they were last updated. Please check this page periodically, as the Terms in force at the time you use the Site will apply to that use. Where a change is material and we hold contact details for you, we may also notify you by email.

These Terms, their subject matter and their formation, and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims), are governed by and construed in accordance with the laws of the United Arab Emirates as applied in the Emirate of Dubai.

You and we agree that the courts of Dubai will have exclusive jurisdiction to settle any such dispute or claim. If you are a consumer, nothing in this section deprives you of the protection of any mandatory consumer-protection law of the country in which you live, or of the right to bring proceedings in the courts of that country where the law gives you that right.

For the avoidance of doubt, the governing-law and dispute-resolution provisions of any Engagement Agreement apply to that engagement in place of this section.

To contact us about these Terms, email legal@nexustheory.com or write to us at our Dubai head office. For general enquiries, please use the contact page.

If you believe that content on the Site infringes your intellectual property rights or is otherwise unlawful, please email us with details of the content, the rights you believe have been infringed and your contact details, and we will investigate.