Anonymised under NDA
White-label sportsbook and iGaming platform on AWS Serverless
iGaming · Multiple iGaming operators
Our largest system: a multi-tenant white-label platform that gives operators a complete sportsbook and casino business, with player account management, CRM, affiliate management, and bonusing built in, running entirely on AWS Serverless with AI-operated DevOps.
The problem
- Operators launching a sportsbook or casino brand were stitching together a player account system, CRM, affiliate tooling, bonus engine, sportsbook, and casino aggregation from separate vendors, each with its own integration and reconciliation burden.
- Peak traffic is extreme and bursty: a single high-profile fixture can multiply load many times over in minutes, and idle capacity outside those windows is pure cost.
- Running one shared platform for many operators demands strict tenant isolation, per-operator configuration, and a release process that never takes a brand offline.
The architecture
- One platform, many brands: every operator runs on the same codebase with its own configuration, theming, markets, and rules, with tenant isolation enforced at the data and identity layers.
- Player account management (registration, KYC hooks, wallets, limits, and responsible-gambling controls), CRM and segmentation, affiliate tracking and commissioning, and a rules-based bonus engine, all as first-class modules.
- Sports betting and casino: real-time odds and market management, bet placement and settlement, and casino game aggregation behind a single player wallet.
- Entirely AWS Serverless: API Gateway, Lambda, DynamoDB, EventBridge, Step Functions, and CloudFront, scaling to zero between events and to peak in seconds.
- DevOps run by AI agents: deployments, monitoring, incident triage, cost control, and WAF management are agent-operated end to end, with humans approving anything mutating.
AWS LambdaAPI GatewayDynamoDBEventBridgeStep FunctionsCloudFrontAWS WAFClaudeModel Context Protocol
The outcome
- An operator can launch a fully featured sportsbook and casino brand on the platform by configuration rather than by building.
- Infrastructure cost tracks real player activity, and the platform runs without a traditional operations team.
Services drawn on
Solution ArchitectureArchitecture for systems that have to work in production.Web ApplicationsPerformant, accessible web platforms built to ship and scale.DevOps & Cloud EngineeringCloud platforms that don't surprise you on the invoice or the incident page.AI Automation & AgentsAgentic systems that do real work, safely.
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